[Note: This post was originally featured on Gas2]
Hybrid cars should have much higher sales in the U.S. They’re a compromise between the conscious knowledge that fossil fuel engines hurt the environment and the subconscious stress produced by range anxiety. So, why aren’t more people buying hybrid cars?
Maybe it’s because of misinformation campaigns from fossil fuel-funded news outlets like Breitbart, which states that, “Apart from being poky and tinny and smug and expensive and utterly useless for long distances, electric cars are also terrible for health and the environment.”
Whew! There is so much research out there to contradict these Breitbart fallacies. Here are some stories that demonstrate how foolish the Breitbart claims are. (Hang your cursor over the explanations.)
- “poky:” Hybrids are fast enough for some police forces to adopt them for their fleets.
- “tinny:” The luxurious Tesla brand set new delivery records in Q1 2017.
- “smug:” There are many models now from which to choose.
- “expensive:” Several are quite affordable, many under $40,000;
- “useless for long distances:” Recent battery improvements will soon alleviate range anxiety. Right now, the Tesla Model S 100 D is rated at a 335 mile range by the EPS.
- “terrible for health and the environment:” If anything, the current consumer base of EVs and hybrids understands how crucial they are to saving our planet.
Yet, let’s acknowledge a fact about consumerism: people tend to buy items that are highly marketed. Since U.S. automakers have devoted nearly nothing to advertise any type of electric vehicle, their appeal remains relatively low in the U.S.
That is, until now. The folks over at Hyundai have a new commercial out on the television airwaves right now that pitches the 2017 Ioniq, a hybrid vehicle. The commercial is an overt attempt to debunk stereotypes of a hybrid driver. Instead of hiding behind research data, Hyundai has created a marketing message that explicitly addresses the average U.S. person’s concerns about driving a hybrid car. It’s funny, self-deprecating, and very effective.